Ever since the boom of e-commerce and the increase in the ease of accessibility with respect to online buying and selling, Instagram has become even more important than before. Previously, Instagram was only seen as an application that helps in connecting socially online by posting media content like images, videos, and caption, etc. However, now the dynamics of both online marketing and Instagram have changed drastically. Now, Instagram is regarded as the go-to application that helps promote and advertise businesses and other related brands online. People are now more aware of the potential of the online platform and thus have invested a lot of their resources in ensuring that they successfully promote businesses with Instagram more effectively.